Crocs' Customer Analysis: Uncovering Sales Opportunities
In a competitive market, knowing your customers is key to growth. This guided our latest project with the iconic footwear brand Crocs. We harnessed Google Analytics, Meta, Google Ads, Facebook Ads, AI, and more to analyze their customers, craft personas, and tap into their sales potential.
Understanding the Customer Landscape: Unveiling Deeper Insights
For a full view of Crocs' customer base, we rigorously dissected data from various sources. Our analysis goes beyond viewing customers as just buyers or non-buyers, instead quantifying customer interest as a valuable metric.
Our approach begins by estimating the market size.
By leveraging data derived from ad placements, we are able to assess interest levels. How many individuals engaged with the ad? How many clicked on it?
Subsequently, we delve into the webshop data. We ascertain the number of website visitors and delve into their purchasing behaviors, examining order placements and shopping cart values.
Our analytical framework creates a funnel where the engagement value grows at each stage. By visualizing this and segmenting customers by age and gender, we reveal insightful trends. Decoding this Customer Engagement Funnel guides our marketing strategies, optimizing for avid buyers and untapped segments alike.
Using these data-driven personas, Crocs can estimate potential ROAS and set budget priorities informed by these insights.
“Powdience's extensive data analysis revealed valuable insights about our existing customers and identified significant untapped potential. We received concrete recommendations on how to better reach our target customer segments, providing a solid foundation for acquiring more customers, increasing our return on ad spend (ROAS), and effectively selling more products.”
Reto Wenger, Head of Marketing & Communication at DLD Trading AG (Crocs Switzerland)
Sharpening our Understanding of Relevant Groups with Personas
Our analysis identifies important 'buyers' and 'biggest potential' groups, using personas for a deeper understanding. Unlike common stereotype-based methods, our personas rely on solid data like social media stats, common names, behavioral studies, and even ChatGPT insights. Shared through the POWDIENCE-App, our clients easily collect insights and refine personas. With this understanding, Crocs can connect with groups, meet their unique needs, and tailor marketing efforts.
Optimizing Advertising and Sales Strategies
Our analysis culminated in a set of actionable recommendations, designed to optimize Crocs' sales strategies. By aligning these strategies with the specific needs and preferences of each persona, Crocs could maximize their sales potential and establish long-lasting customer relationships.
Unlock Your Sales Potential
By understanding your customers through comprehensive analysis and creating targeted personas, you can tailor your marketing efforts to drive engagement, conversion, and loyalty. Our team of experts stands ready to help your company embark on this transformative journey.
Are you ready to uncover new opportunities and optimize your sales strategies? Reach out to us today and let's collaborate to unlock your business's full potential.
